Design cannot be properly understood in a gallery space because it is void of context. We have chosen to forgo displaying our physical projects in order to call attention to the complexities and nuances of the design process itself. The typographic walls describe each designer’s cognitive process, while an accompanying catalog illustrates the corresponding project’s imagery. This division still does not provide the ideal context for our work, but instead further points to the fallacy in detaching design from its life in the real world.
